November 2009 Archives

When I first decided to start dyeing yarn and selling it on the internet, my dream was to have a fully stocked yarn store in a range of yarn bases and lots and lots of colors that would appeal to many different color preferences.  I had no idea that this would be so difficult to achieve, as the popularity and demand for my yarn really took me by surprise.  It was a delightful, often frustrating, surprise and it took me 3 and 1/2 years to work through what we needed to do to satisfy our customers and achieve my original dream.

We've been making a lot of changes behind the scenes to make Sundara Yarn more efficient so we can produce more yarn without comprising quality or color.  And that was just on the yarn production side of things.  We've worked on our process for photography, for posting yarn, and for shipping so you get the yarn more quickly.  We are still working out some kinks and I see more room for improvement, but at least we can keep yarn "Actually Available" instead of seemingly never available!

The other big change we've made is to start photographing the entire batch of Limited Edition yarn.  This gives you a better idea of the variety of the skeins so that if you want to purchase the colorway, you can make a better decision about how the color variability of the skeins will work for your project.