Actually Available
Some of you have noticed our giant ad in the winter Twist Collective:
I've got a few more ideas up my sleeve that we'll be working on in the next 6 months, but if you have any suggestions on how we can make Sundara Yarn better now that we have yarn actually available, I'd love to hear them.
I should note that I took out the full page ad because the format of this size is easier for me to work with than the half page ads. Also, I just love seeing our yarn all big and pretty like that.
When I first decided to start dyeing yarn and selling it on the internet, my dream was to have a fully stocked yarn store in a range of yarn bases and lots and lots of colors that would appeal to many different color preferences. I had no idea that this would be so difficult to achieve, as the popularity and demand for my yarn really took me by surprise. It was a delightful, often frustrating, surprise and it took me 3 and 1/2 years to work through what we needed to do to satisfy our customers and achieve my original dream.
We've been making a lot of changes behind the scenes to make Sundara Yarn more efficient so we can produce more yarn without comprising quality or color. And that was just on the yarn production side of things. We've worked on our process for photography, for posting yarn, and for shipping so you get the yarn more quickly. We are still working out some kinks and I see more room for improvement, but at least we can keep yarn "Actually Available" instead of seemingly never available!
The other big change we've made is to start photographing the entire batch of Limited Edition yarn. This gives you a better idea of the variety of the skeins so that if you want to purchase the colorway, you can make a better decision about how the color variability of the skeins will work for your project.
I've got a few more ideas up my sleeve that we'll be working on in the next 6 months, but if you have any suggestions on how we can make Sundara Yarn better now that we have yarn actually available, I'd love to hear them.
I love the ad and love the move to photos of the whole batch - mostly because I just like seeing all that yarn in a pile =D
The ad is beautiful!
I really, REALLY like the idea of photographing the whole batch of Ltd Edition yarns.. that will help a lot in the decision-making process.
I know this has been a challenging few years but you are STILL coming through for us with great colors... thank you!
I think I just ruined my keyboard drooling over your yarn! Gorgeous! I know what I will be asking for the holidays this year!
Glad your yarn is "actually available". I've been keeping an eye on the limited edition colours waiting for the perfect lace silk, and I'm happy to say I just bought it! Having the limited edition colours is even better than waiting each month to see if the new monthly colours were something I just had to have.
I loved seeing that advert - it made me giggle and feel pleased!
Wow. Gorgeous. Just discovered your site via a nudge from knittinglinguist. Wow. I'm seriously hoping now you'll be coming to Stitches West next month?